Callicarpa americana (American Beautyberry) is an easy, wildlife-friendly native shrub you can grow for late-season color. In summer it carries small, understated flowers, but its real show begins as the seasons shift: clusters of vivid purple fruit wrap the stems and hold their color well into fall, bringing your landscape to life when many plants are fading.

At maturity, you can expect a loosely arching shrub about 36-72 inches tall, with a similar overall presence in the garden. For the best fruit display, give it plenty of light; it performs well in full sun to part shade, especially along woodland edges, mixed borders, or naturalized plantings.

Plant it in reasonably well-drained soil and water regularly during establishment. After it is settled in, it handles periodic dry spells and summer heat better than many shrubs. It also offers genuine backyard value: birds and other small wildlife readily use the fruits, and the fruits are edible for people as well, most commonly cooked into jelly or preserves.

Pruning is simple because flowers and fruit form on new growth. If you want a tidier shape or to refresh an older plant, cut it back in late fall through late winter before spring growth starts. With basic care and a good spot, American Beautyberry will reward you each year with dependable fall color and strong habitat benefits.

Specifications

• Cold hardiness zone: 6-10 (-10 degrees F) - Contact your local extension to confirm hardiness if you are in a fringe zone (we cannot guarantee hardiness in fringe zones)
• Light: Full sun   Part sun
• Growth rate: Moderate
• Mature height: 36-72"
• Shipped height: 21-24"
• Spread: 36-72"
• Tolerant of: Drought, Rabbits
• Attracts: Birds
• Edible: Yes
• Native to the U.S.: Yes

Shipping

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Care