Add standout fall color to your landscape with Callicarpa dichotoma 'Early Amethyst' (Beautyberry 'Early Amethyst'), a compact deciduous shrub prized for its early ripening clusters of bright purple berries. In summer, small pink flowers form along the stems, then give way to showy fruit that holds well into the cool season and can draw birds to the garden.

Plant it where you can enjoy the berries up close: along a walk, at the edge of a mixed border, or in a naturalized grouping. Its graceful, arching habit can create a soft, cascading look, especially when it is allowed to develop a rounded mound.

For best flowering and fruiting, give it full sun; it also performs well in part shade. Provide average, well-drained soil and moderate moisture during establishment. Once rooted in, it tolerates occasional dry spells, but consistent moisture supports fuller growth and better berry set.

Plan for a mature size of about 60-72 inches tall and roughly 72-84 inches wide. Space plants so air can move through the branches and fruiting stems can arch naturally without crowding neighboring shrubs.

Prune in late winter or early spring as needed to shape or renew growth. Because beautyberry blooms on new wood, you can cut back hard to encourage fresh stems and a tidier form without sacrificing the season's flowers and berries.

Specifications

• Cold hardiness zone: 5-8 (-20 degrees F) - Contact your local extension to confirm hardiness if you are in a fringe zone (we cannot guarantee hardiness in fringe zones)
• Light: Full sun   Part sun
• Mature height: 60-72"
• Spread: 72-84"
• Attracts: Birds
• Cascades: Yes
• Edible: Yes
• Long bloom time: Yes

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