Helenium 'Hayday™ Gold Bicolor' (Sneezeweed 'Hayday™ Gold Bicolor') is a compact, sunny-season bloomer that adds bright, golden bicolor flowers from summer into fall. You get a tidy mound that tops out around 14-18 inches tall and about as wide, making it easy to tuck into borders, small beds, and containers.
Plant it in full sun for the strongest flowering, but it will also tolerate part shade. Like many sneezeweeds, it performs best in consistently moist soil and can handle periodically wet spots, which makes it a good fit for rain gardens and low areas that stay evenly damp. Once established, keep it watered during dry spells to maintain its best bloom and foliage quality.
To keep plants looking fresh, deadhead spent flowers or shear lightly after a flush to encourage continued color. In windy sites, place it where neighboring plants provide a little support. Cut stems back after frost, and divide clumps as needed to keep growth vigorous over time.
This cultivar is also a strong pollinator and songbird garden choice. Pair it with late-season companions and grasses for an easy, long-running display that carries your planting through the end of the growing season.