Bring bold summer color to your garden with Echinacea purpurea 'Pow Wow(R) Wildberry', a compact coneflower selected for vivid berry-magenta blooms and sturdy, upright stems.

Plant it where you get full sun to part shade. You will get the strongest stems and heaviest flowering with more sun, but it still performs well with a bit of afternoon shade in hotter areas. Mature plants typically reach about 20-24 inches tall with a tight, mounded footprint around 12-16 inches wide, making it easy to tuck into mixed beds and smaller spaces.

This coneflower is adaptable and forgiving. Give it well-drained soil, and avoid consistently soggy sites. Once established, it tolerates dry spells and lean soils, but it will flower longer with occasional deep watering during prolonged heat. A light topdressing of compost in spring is usually all it needs; heavy fertilizing can lead to softer growth.

For best display, space plants so air can move between them and keep the crown from staying wet. Deadhead faded flowers to keep the plant looking tidy and encourage continued bloom, or leave some seed heads to dry for late-season texture and to provide seed for birds. Cut back stems in late fall or wait until early spring cleanup. Divide only if you want to refresh crowded clumps after several years.

Specifications

• Cold hardiness zone: 3-8 (-40 degrees F) - Contact your local extension to confirm hardiness if you are in a fringe zone (we cannot guarantee hardiness in fringe zones)
• Light: Full sun   Part sun
• Mature height: 20-24"
• Spread: 12-16"
• Tolerant of: Deer, Drought, Poor Soil
• Attracts: Birds, Butterflies
• Native to the U.S.: Yes

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