Bring bold spring color and year-round structure to your landscape with Rhododendron cat. 'Roseum Elegans' (Catawba Rhododendron 'Roseum Elegans'). This broadleaf evergreen shrub forms a dense, rounded plant with glossy deep green leaves and large trusses of rosy lavender flowers in late spring. At maturity it typically reaches about 84-96 inches tall and can spread broadly, making it a strong choice for screens, foundations, or woodland edges.
For best results, plant in acidic, humusy, organically rich soil that stays evenly moist but drains well. Give it part shade, such as morning sun with afternoon shade, and it will also handle shade in protected sites. Keep the root zone cool with a 2-3 inch mulch layer and water during dry spells, especially in summer heat or during establishment. Avoid planting where roots will dry out from competition or reflected heat.
In USDA Zones 4-7, site this shrub out of winter wind and drying sun. Prune only if needed, and do it right after flowering so you do not remove next year's buds. With steady moisture and good drainage, 'Roseum Elegans' rewards you with dependable bloom and a handsome evergreen presence through the seasons.